Blog
What we know, written down.
Short, plain guides on ads, websites and content, from the team that runs the campaigns every day for businesses in Egypt and the Gulf.
- Meta, TikTok or Google ads: which fits your business? How Meta, TikTok and Google ads differ, which kind of business each one suits in Egypt and the Gulf, how to split a first budget, and how to test the platforms fairly.
- How to choose a marketing agency in Egypt: 10 questions Ten questions to ask any digital marketing agency in Egypt or the Gulf before you sign — on ownership, results, reporting, Arabic copy and what happens if you stop.
- How much does a website cost in Egypt? What sets the price The five things that decide what a website costs in Egypt, template vs custom-built, the yearly costs people forget, and the questions to ask before you sign a quote.
- What is media buying? A plain guide for business owners What a media buyer actually does, how ads are bought on Meta, TikTok and Google, which numbers matter, and how much budget you need to start — for Egypt and the Gulf.