Content Creation
Made for the feed it runs in.
Reels, statics, carousels and the shoots behind them, planned a month at a time. Made by the team that also runs your ads, so every piece is judged by what it did, not by how it looked in the review.
What you get
A month of content, and the reasons behind it.
The monthly plan
What goes out, on which day, and what each piece is for: selling, answering an objection or keeping the account alive between offers. You approve it before anything is made.
Reels and short video
Vertical, subtitled, with the point in the first two seconds. Cut for Reels and TikTok separately, because what holds on one gets scrolled past on the other.
Statics and carousels
In your identity and in both languages, sized for feed, story and ad placements from the start rather than cropped to fit afterwards.
Shoots
Product, people and place, photographed and filmed with the month's plan in hand, so one shoot day feeds weeks of posts instead of one gallery.
Why it is worth the money
The creative is most of what the ad is.
Meta and TikTok now choose most of the audience for you. What is left to decide is what people see, and that is the content. Because we run the ads as well, we can see which pieces sold and which ones only collected likes. Next month's plan starts there.
How a month runs
Plan, make, post, read, repeat.
1 — Plan
The month's offers, launches and dates go into one calendar you sign off.
2 — Make
Shoot, edit and design in-house. You review drafts, not finished files you can no longer change.
3 — Post and promote
Scheduled on the account, and the strongest pieces handed straight to the media buyer sitting next to the editor.
4 — Read the numbers
Hold rate, clicks, messages and sales per piece. What worked gets a second version; what did not gets dropped.
What sits around it
Content is one part of the job.
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Media buying
The paid campaigns the content runs in, on Meta, TikTok and Google.
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Social media management
Posting, replies and the inbox, so the account answers the people the content brings in.
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Influencer and KOL management
Choosing them, agreeing what is actually delivered, and checking the numbers afterwards.
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Branding
The identity the content is made in. If it is not settled yet, we start there.
What should next month say?
Tell us what you sell, where you post now, and what is not landing. We will come back with how we would plan the first month.