Branding
A face that survives contact.
Naming, identity systems and the guidelines that keep them consistent. Built by people who also have to advertise the result — which is a useful constraint on anyone designing a logo.
What you get
Four things, and the files to use them.
Naming
A name that works in both languages, that a person can say down a phone line, and that has a domain and a handle still free.
Identity system
Logo, palette, type — in Arabic and Latin, chosen together rather than one retrofitted to the other. Most identities in this market break at exactly that seam.
Guidelines
Short enough that people read them. What the logo may sit on, what the type does at small sizes, and what nobody is allowed to do to either.
The files, properly
Vectors, web formats and the working files. Yours, handed over — not held so you have to come back to us for a business card.
Why it is worth the money
A brand that holds together is cheaper to advertise.
We are not going to tell you a logo will change your business. What we can tell you, because we buy the media as well, is that inconsistent brands pay more for the same result — every new ad starts from nothing instead of adding to something the audience already half-recognises.
What sits around it
And then it has to be used.
Our own identity
We did the same thing to ourselves.
The fastest way to judge how an agency builds a brand is to look at the one they built for themselves — and whether it survived contact with a real sign, a real invoice and a real deck.
-
Our own sign, on our own building -
The mark is a letter a bonded to a letter H -
Every lockup the mark has to survive -
The typeface, and the weights that carry it -
Applied across the things we actually send
Starting, or starting over?
Both are normal. Tell us which, and what the brand has to do that it currently does not.