Media buying & PPC
Spend that reports back.
Full-funnel paid campaigns across Meta, TikTok and Google — planned, launched and squeezed for every pound of performance. You get the account, the numbers and the reasoning, not a monthly PDF of screenshots.
What it covers
Where the money actually goes.
Meta
Facebook and Instagram, where most of the region's buying attention still is. Lead Ads wired straight into a CRM so a form filled at 11pm is a call at 9am.
TikTok
Where cheap reach still exists if the creative earns it. Native-feeling video — yours, or made in-house if you want us to — not a repurposed Instagram cut with the logo bigger.
Search for the demand that already exists, and the rest of the network for the demand that does not know your name yet.
And the landing page
Because half of what looks like a media problem is a page problem. We build those too, so it gets fixed rather than filed.
How it runs
A month, from the inside.
1 — Plan
What the number needs to be, what it is worth paying to get it, and which platform is likeliest to deliver it. Written down before anything is spent.
2 — Build
Copy in the language the audience actually thinks in, creative briefed or built, tracking checked end to end. A campaign that cannot measure itself is a donation.
3 — Learn
The first two weeks buy information as much as results. We hold budget back for what the data says rather than what the plan assumed.
4 — Report
Spend, results, cost per result, and what we are changing next. In your account, which stays yours — you keep it if we stop working together.
What came back
A few screenshots, straight out of Ads Manager.
Grouped the way the campaigns ran, because several of these are one account read end to end. Client names are blurred because the accounts are theirs. The numbers are not, because they are the point.
Sales and returns
3 screenshots-
17× return on ad spend 193 website purchases at EGP23.31 each -
95% below similar ad sets Meta’s own panel, comparing the account against peer advertisers -
129 purchases at EGP97.22 each, on EGP12,541 of spend
Leads, messages, engagement
5 screenshots-
124 leads at EGP53.28 — the ad set flagged as performing well -
3,244 conversations at EGP11.42 — 45% below the benchmark for peers -
552 conversations at EGP27, flagged high performing -
EGP0.02 per engagement 31,475 post engagements on EGP734 of spend -
$1.51 per lead 222 on-Facebook leads on US$334.71 of spend
Kuwait
5 screenshots-
7.7M paid impressions on US$23,415.12 of spend, one account -
6.9M paid impressions on US$21,181.68 of spend, the account beside it -
$0.11 per click 123,281 clicks across four ad sets -
−54% cost per click EGP63.51 down to EGP29.01 for the same clicks, after the mid-flight analysis -
$2.58 per conversation 1,233 messaging conversations on US$3,181.71
What sits around it
The ads are the last step, not the only one.
These are separate pieces of work, not line items folded into a media fee. Take the ones you need and leave the rest.
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Content creation
Static and video made for the platform it runs on, rather than adapted to it afterwards.
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Media production
Shoots — stills, video, and the direction that stops a real product looking like stock.
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Social media management
The account between campaigns. Paid traffic lands on a page people also look around.
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Influencer and KOL management
Choosing them, agreeing what is actually delivered, and checking the numbers afterwards instead of taking a screenshot on trust.
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CRM and lead routing
Where a lead goes after the click — into a system, assigned to someone, chased. Leads nobody opens are an expensive mailing list.
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Landing pages and tracking
The page the ad points at, and the measurement that proves what it did. Half of what looks like a media problem is a page problem.
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Account management
One person who knows your account and answers you. Not a ticket queue.
What should the number be?
Tell us that, and roughly what you can spend to get there. If the maths does not work we will say so before you pay us anything.